Our Founder's Story
💬 Founder’s Story
“I didn’t start Tilley’s to get rich. I started it because something needed to change.”
Tilley’s was born not from profit, but from passion — the kind that comes from seeing the world as it is, and daring to imagine how it could be.
Our founder didn’t have investors, a fancy office, or a viral campaign. What he had was a fire in his belly. A deep frustration that in one of the richest countries in the world, children are still going to bed hungry. That some parents are silently skipping meals so their kids can eat.
That anger turned into action. And from that, Tilley’s was created — a brand built on belief.
Belief that fashion can do more. That businesses can care. That purpose can come before profit.
Tilley’s is here to challenge the status quo. Not with noise, but with heart. With community. With every hoodie, every cap, every order helping put meals on the tables that need them most.
This isn’t just a clothing brand. It’s a rebellion. A reminder. A movement.
And we’re just getting started.
🌍 Mission & Impact
Our Mission
To build a brand that looks good — and does good.
Tilley’s exists to fight child poverty in the UK and beyond, by turning everyday purchases into everyday impact. One meal. One family. One community at a time.
What We’re Fighting For
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No more empty stomachs.
We’re working to support children living in food insecurity, starting right here at home. -
No parent left behind.
When times are tough, families suffer together. We believe in lifting them up — together. -
A movement powered by you.
We can’t do this alone. But with you — our community — we can make real, lasting change.
How We Give
A portion of every sale goes directly to providing meals, resources, and emergency support to families in need. We're proud to partner with charities and grassroots initiatives tackling child poverty at its core. Our promise: radical transparency, real results.
📦 Every purchase = real impact
❤️ Every share = another person reached
🧢 Every wear = spreading the message